Magazine // July 2009

Creating the Brand Flaek

Globalization has arguably made traditionally difficult markets a lot easier to enter as of late including the likes of fashion. Requiring little R&D, the industries have given creatives a great opportunity to churn out their own respective brands with relative easy. Create the Brand has done exactly that, as a fledgling sneaker brand started by two media art students, along the way the two have been very open to the process of design allowing followers to be heard in the overall execution. Their first model is seen here with the FLAEK. One of the added bonuses in design include interchangeable tongues for a bit of color pop. For more information head over to CreatingTheBrand.de (Google Translated).

Source: Overkill

July 20th, 2009

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Gallery // Creating the Brand Flaek